Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
It is the first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front for the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the figures for most of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, having a 6 % jump compared to last year.
Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those ready to wager, it appears that at final Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There ‘s no doubt that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, casinos and retail.
Needless to say, while one month that is good nice, for a property like Revel that’s been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak will probably be necessary to convince investors that the worst is over. To that end, Hartmann says there will royal vegas casino canada be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could keep the marketplace share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.
‘Our company is deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons aided by the same name each took home $1 million following an Ohio casino error
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing ended up being televised and plenty of local media were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It was the moment of a lifetime for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino discovered they’d a major problem on their arms.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis ended up being into the audience during the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
When the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on what to do. There have been definitely plenty of solutions to them: only the rightful winner ‘deserved’ the money, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe decided to take another approach. Rather than result in the males worry about which you might ultimately receive the prize, they just awarded two million dollar rewards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our commitment to do the thing that is right our guests, Horseshoe awarded a $1 million prize every single associated with the guys.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and his prize money was never really in doubt. But the Lewis who showed up during the casino that night is grateful that luck was on his side.
‘When I heard my title we said, ‘God finally provided me with a win that is big” Lewis told regional television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two champions have a complete lot in common. Not only do they share a title and play at the casino that is same nevertheless they both live into the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the principle reasons for a casino being so generous in a situation such as this one is obviously to generate some good PR, as well as the Horseshoe could be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. But, it had been perhaps not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they’re still having to pay for. Caesars ended up being also offered a Wynn Resorts sub-concession back 2006, but nixed the chance; a move that has been obviously a bad one looking back, Loveman admits.
The problem lies in the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars sort of shot on their own in the foot by not using the Wynn deal if they could. Never having themselves presented an application straight back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no 2nd possibility to get into the most profitable gambling region on the planet now; an unfortunate truth for the company that holds the greatest long-term debt load of any casino conglomerate on the market: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars happens to be busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino in to a separate business that is going to be majority-owned by the parent.
Clearly, buying and selling property for the profit is also not one of Caesars’ best decision-making skills either; the business took a $101 million write-down on the land, which they had called Caesars Golf, once they use it the market this past year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits through the sale to cover down their financial obligation.